Grassroots Opposition to Measure Z Grows in Final Days
From restaurants to convenience stores to the local movie theater, small businesses oppose tax measure that will negatively impact customers and employees
Deceptive
Santa Cruz families are already stretching every dollar to afford essentials. Now, Measure Z wants to add another tax on the everyday drinks we rely on—nearly doubling the cost of...
Violates the Law
Measure Z violates state law and would likely cost us millions in legal fees, putting local priorities like housing affordability and park funding at risk. Santa Cruz can’t afford this...
My Restaurant
Measure Z will raise costs on everyday beverages, hitting families already struggling with inflation the hardest. For Marissa’s customers and so many more in Santa Cruz, it’s not just a...
Opposition Grows to Illegal Santa Cruz Measure Z That Will Hike Grocery Prices
Statewide Business Groups Representing Diverse Communities Across California Join Coalition
United Food and Commercial Workers Union Local 5 Opposes Measure Z
Local labor endorses Campaign for an Affordable Santa Cruz, stands against regressive Santa Cruz beverage tax
Campaign for an Affordable Santa Cruz Launches Opposition to Measure Z
Illegal Santa Cruz beverage tax could add hundreds of dollars to monthly family grocery budgets and harm small business struggling to survive
Santa Cruz City Council passes sugary drink tax on November ballot
The City of Santa Cruz unanimously passed a measure for sugary drinks on November's ballot. We have more information right here.
Santa Cruz City Council approves gas blower ban, soda tax measure
From approving a gas-powered leaf blower ban in the city of Santa Cruz to re-approving the Cruz Hotel project, and placing a soda tax on the November ballot, the Santa...
Letter | Sugary drink tax will harm small businesses
As the leader of a statewide organization representing thousands of Latino-owned small businesses, I wanted to respond to April 11 coverage of the Keep Groceries Affordable Act (“Court rules charte…...