Deceptive
Santa Cruz families are already stretching every dollar to afford essentials. Now, Measure Z wants to add another tax on the everyday drinks we rely on—nearly doubling the cost of...
Violates the Law
Measure Z violates state law and would likely cost us millions in legal fees, putting local priorities like housing affordability and park funding at risk. Santa Cruz can’t afford this...
My Restaurant
Measure Z will raise costs on everyday beverages, hitting families already struggling with inflation the hardest. For Marissa’s customers and so many more in Santa Cruz, it’s not just a...